What's New at Oyen: 2024 Pricing Adjustment & Expanded Breed Coverage
What's New at Oyen: 2024 Pricing Adjustment & Expanded Breed Coverage
August 3, 2026
✈️ Are you travelling soon?
Your phone number
Nickname
Email
Where are you going?
- Albania
- Algeria
- Andorra
- ... (list continues)
When are you travelling?
English Version
Hi Oyen Fam,
Kevin here, alongside my Co-Founder, Michelle, and our partner-in-purrs, Sir Oyen (@sir.oyen), reaching out to you all from the heart of our community.
Reflecting on our journey together, we've celebrated many milestones, navigated through challenges, and shared an immeasurable amount of love and care for our furkids. As we continue to grow and evolve, I want to bring you into the loop on some important updates and thoughts about our future.
Celebrating Our Achievements
Thanks to your unwavering trust and support, we've reached a new pinnacle of providing RM300 million in pet insurance coverage, spanning an incredible variety of 160 breeds. We have also paid millions in pet medical claims over the last 3 years.
Luna still tops the charts as the most beloved name among our insured furkids, and we've stood by your side for everything from common illnesses like skin condition, diarrhoea, flu and fever to the more chronic and complex treatments like heart disease, kidney, urinary issues, chronic viruses and surgeries due to fall and even cataract treatment. It's been a privilege to pay out millions in ringgit of claims, ensuring your pets receive the care they Deserve when they need it most.
Navigating Growth and Change
With growth comes the responsibility to adapt and ensure our community's sustainability. Our mission has always been to offer more than just insurance; we're here to build a supportive, caring community for pet parents. This commitment to you and your pets has prompted us to re-evaluate how we can continue delivering on our promises in an ever-changing world.
A Necessary Step Forward
To sustain our shared vision and commitment to top-notch care, our Insurance partner, MSIG Malaysia, have had to adjust our pricing structure. In fact, many of you that we've met and spoken to, whether on the phone or in person at pet exhibitions, have also been surprised that Oyen has been offering a flat pricing structure the last 3 years.
This decision that we'll be sharing has been made after careful consideration (which has been almost a year in the making), is influenced by the rising costs and our dedication to fair and comprehensive pet protection.
From 3 May 2026 onwards, Oyen's premiums will be adjusted and structured based on age and breeds of pets. ** ** Why Adjust Prices? Since our inception in April 2021, we haven't revised our prices, even as we've expanded our coverage to RM300 million across 160 breeds. Like every single business across the world, we're facing the realities of inflation and increased operational costs. Adjusting our prices is essential to maintain the high-quality service you've come to expect and ensure the long-term viability of our community.
Good News For German Shepherd, Doberman, Rottweiler Pet Owners: Beginning 3 May 2026, we will be able to cover these 3 new breeds of pet dogs who were previously not eligible for coverage. We hear your feedback and pushed our insurance partner really hard to get them included in our plans. Do refer to our policy details on conditions for these breeds to be allowed coverage.
Our Commitment to Fairness: It's all about ensuring that every member of our community contributes fairly, reflecting the genuine cost of providing comprehensive care. This means taking into account the diversity of our furry family members, from age to breed, to keep our pool strong and supportive for everyone.
What This Means for You: We're here to support you through these changes. Our team is ready to answer any questions and help you understand what this means for your pet's coverage. We're committed to transparency and support as we navigate this transition together.
Looking Ahead
Change is a constant, but our direction remains the same: to redefine pet care, making it accessible, equitable, and filled with compassion.
Your Vital Role
Your trust, stories, and feedback are the important to us here at Oyen. As we step into this new chapter, your understanding, patience, and honesty are invaluable. Together, we're not just offering insurance; we're nurturing a community that uplifts and supports each other through every step of pet parenthood.
Next Steps for Our Community
- For Future Oyen Fam Members: We’re extending a warm welcome to those considering joining us. You have until May 3rd, 2026, to register for our plan at the current price, subject to our policy terms and conditions. If you register a plan with us before 30 April 2026, use the code FINAL10 to receive RM10 Touch & Go cashback (T&C’s apply). It’s a golden opportunity to become a part of the Oyen Fam under the current pricing structure.
- For Our Existing Family: To our current Oyen members, you will notice adjustments in your policy to more accurately reflect your pet’s age and breed upon renewal. We’re also introducing a supersized cashback offer for those with Policy Start Dates beginning 3 May 2026 to help offset some of the premium increase. Plus, our No Claims Discount of 5% - 15% will continue to reward your commitments. Do check your emails for the details.
If you need any help, you can always reach out to our customer service team for more details about the cashback offer and we’ll be more than happy to help and support you.
In Closing
Our path is one where we will walk together, as a community dedicated to the well-being of our pets. This decision is a step towards ensuring we can continue to provide the love, care, and protection your furkids deserve, now and into the future.
Thank you for your trust, your voices, and your continued support. Here's to many more milestones, wagging tails, and contented purrs.
With gratitude and warmest wishes,
Kevin Hoong and Michelle Chin
Co-Founder & CEO, and Co-Founder & COO
(and Sir Oyen, the Chief Mischief Officer)